Viral Marketing Campaign Is Path To Success For Little-Known Filmmakers
Boulder, Colorado – Windward Reports, the leader in enterprise reporting software, has once again teamed up with online video pioneers Luke Barats and Joe Bereta to build upon the overwhelmingly successful Cubicle Wars viral marketing campaign. Cubicle Wars – the story of two Windward Reports customers with so much time on their hands that they spend their days “pranking” each other – was an instant hit on the Internet in 2006.
Five years ago, Barats and Bereta were recent college graduates performing improv comedy and making short videos for friends in Spokane, Washington. Their “Mother’s Day” video went viral, and shortly after that they created Cubicle Wars for Windward Reports. Barats and Bereta soon were featured on NBC Nightly News, landed a contract for a pilot television show, and negotiated for a feature film with a major studio.
“Software developers don’t typically respond to direct mail or phone pitches, so Cubicle Wars was a great way to get our company message across,” said David Thielen, founder of Windward Reports. “Our software demo downloads went up 20 percent, and Barats and Bereta got some well-deserved publicity, too. We’re proud to have played a small part in their early success.”
This time around Barats and Bereta have several major awards under their belt, including an American Advertising Federation award for creative excellence in advertising, but they haven’t changed their approach to creating online videos. Barats and Bereta wrote the script for and act in Cubicle Wars 2010, and they’re still two fun-loving guys both off screen and onscreen. The first video garnered roughly two million views in its first six weeks online, and Cubicle Wars 2010 picks up where Cubicle Wars 2006 left off.
“This has been rewarding for both our company and for Barats and Bereta,” said Lisa Harris, VP of Marketing and Sales at Windward Reports. “We expect Cubicle Wars 2010 to continue to propel us along the path of viral marketing success.”
For more information on Windward Reports’ unique approach to business reporting software, please visit the Windward Reports website.
About Barats & Bereta
Luke Barats and Joe Bereta began collaborating in 2003 at Gonzaga University, where they were active in the theater and broadcasting departments and led the school’s improv comedy troupe. Later that year they began making short videos that were eventually compiled on a website. In 2005 Barats and Bereta won the Brickwall Amateur Comedy Competition with their two-man stand up routine. That same year they won the Spokane First Night Film Festival and received some sweet plaques to prove it. Since then their short, punchy videos have made their way around the Internet and have been seen by a goodly number of people. Barats and Bereta are currently employed at Cornerbooth Film & Video Production and perform improv with ComedySportz in Spokane, Washington.Luke Barats and Joe Bereta began collaborating in 2003 at Gonzaga University where they were active in the theater department, broadcasting department, and led the school’s improv comedy troupe. Later that year they began making short videos to amuse their friends which were eventually compiled on a website. In 2005 Barats and Bereta won the Brickwall Amateur Comedy Competition with their two-man stand up routine. That same year they won the Spokane First Night Film Festival and received some sweet plaques to prove it. Since then their short, punchy videos have made their way around the Internet and have been seen by a goodly number of people.
Barats and Bereta are currently employed at Cornerbooth Film & Video Production and perform improv with ComedySportz in Spokane, Washington.
About Windward Reports
Launched in 2002, Windward Reports is the only full-featured, robust Java.NET reporting engine to use Microsoft Word (or other MS Office programs) as a layout tool, putting report-design and generation power in the hands of the end user, technical or non-technical. Any Word user can easily and securely create reports with almost no learning curve. Also unique, Windward Reports implements in hours, offers affordable server -based pricing, and offers “prompt, fantastic” technical support via a 24/7 support forum and support contracts. Windward Reports works by merging any XML, SQL or custom data source—or any combination thereof—with a Microsoft Word report template. It feeds data into the template to create a what-you-see-is-what-you-get report that can be generated in PDF, .RTF, HTML, WordML, .XLS, SpreadsheetML, .TXT, or multipart- MIME-email format. Windward Reports runs as a standalone application or in an enterprise computing environment. Windward Reports developer and production systems are available for purchase or free trial at www.windwardreports.com.
Windward Reports’ user group spans 70 countries. User applications include financial statements, inventory reports, product-usage reports, purchase orders, invoices, training certificates, timesheets, and licenses. Other applications include reporting to meet requirements of Sarbanes-Oxley, Patriot Act, ARRA, HIPAA, Health Level Seven, Gramm-Leach-Blailey, Basel II, and other U.S. and international acts and accords affecting financial services, real estate, government, and insurance industries and the consultants and integrators serving them.
For Immediate Release
Press Contact: Lisa Harris
VP, Marketing
303-499-2544 x1184
lisah@windward.net
Windward Reports – http://www.windwardreports.com
Image taken on 2009-06-26 19:25:23. Image Source. (Used with permission)
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Tags: a, Campaign, Filmmakers, LittleKnown, Marketing, Path, Success, Viral, web
Category: Filmmaking Articles | Posted by: brian on March 7, 2010
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